Posts Tagged ‘economy’

When or Why Do You Shop?

Depression Shopping

Hi everyone! First off this is Angela from Mommy PR. I tend to straggle my little end over here to Recessionista Party every so often, and today i wanted to share some points of a story i came across and get your opinion on it.

So i was “google”ing and “bing”ing around the “internets” (sorry always wanted to say that)… i kept trying to find information on “What Are Women Splurging On In The Recession”. I figured i would find stories on how moms cut back on steak, or reused panty hose for potting plants. (<– Dont you judge me lol).

Well instead i came across the SAME article several several times. (Either these people interviewed the same women, or we have a super story on our hands….). I want to get your opioion on these findings. This was dated for May 2009, so consider your answer to be relevant of one year later.

A survey, carried out by Karen Pine, Professor from the University of Hertfordshire and the author of Sheconomics, revealed that 79 per cent of women reported that they would go on a spending spree in order to cheer themselves up. Out of the 700 women who took part in the survey, 4 out of 10 (40 per cent) said that it was ‘depression’, and 6 out of 10 (60 per cent) named ‘feeling a little bit low’, to be the main reason for them to throw some cash on the clothes that they do not really need and spend extra money on.

Almost 50 per cent of the British ladies admitted that recession made them feel scared or even terrified, while 45 per cent said that their financial situation had taken a serious hit because of the recession and crisis in the economy. The survey also found that the three quarters of the women have already considered cutting back on spending money in the nearest future. But the overwhelming majority expressed the opinion that shopping has the power to make them feel much better.

Professor Pine and her colleagues came to the conclusion that some women use shopping in order regulate their emotions and keep them under control, they use it as a way of dealing with negative feelings or dissatisfaction with life. The experts said that this ability to be in control of one’s emotions is critical for mental and physical well-being and human beings adopt a variety of possibilities of doing so, such as using drugs and alcohol, for example. Shopping appears to be one of these methods that has increasingly been adopted by many women. So worrying about finances could, no matter how paradoxically it may sound, lead women to spend more.

Is your face puzzled?? Mine was! But then i have to look back.. shoot they are right! With my hubby gone so much (military), i DO tend to migrate to those “Super Saturday Sales” more often when i need a pick me up emotionally. Hum.

{Oh and just for the record, after living in Italy for 4 years, im sure that those British ladies make more than us, so i would probably spend their money faster in a 12-18 month deployment lol.}

So what about you? Are you more of a shop when you want to gal? Eat a bowl of your moms super famous, feel good, chicken noodle soup? Or check the balance on that maxed out credit card, cause your in the mood to shop instead of cry? (and if your the “my BF just broke up with me but forgot his credit card at my house” type girl.. here is the link to the wonderful Recessionista Party Shop).

Fashionistas.. tell me your views. Its 2010. How is your economy? Still shopping and very thankful for places like Recessionista Party?

What have you kept the same and what have you changed (shopping wise).

{Talk about YOU, not your husband or kids.. Its all about the ladies today}

Ps- I will still be shopping!! I will say that i have changed WHERE i shop. I love my Coach, but i like it even better when i can put more money in it , than what i spend on it. (hint– Buy Coach At Recessionista Party!)

Thanks for your time ladies! You can visit me anytime over at Mommy PR and of course i will pop in on Recessionista Party! I look forward to your answers!

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*Disclaimer*

I was not paid to write this article, and it was not sponsored by the accompanying article or Recessionista Party.

Source of Article:

http://www.enotalone.com/article/19598.html