Posts Tagged ‘The Recessionista Story’

The Recessionista Story

A Recessionista is one who, despite an economic downturn, evokes the creative power and continues to look like a million bucks while only spending a few. She can endure burden and misfortune that accompany a poor economy. Refusing to go without, she searches the sales, frequents the discount stores and always leaves with her head held high and a smile across her face, knowing she found some incredible deals. In other words, she proudly follows the motto, “When life gives you lemons, make lemonade.”

We, at Recessionista, believe that a woman should never be forced to compromise quality or style due to a slumping economy. Likewise, we believe that a woman should never overpay.

One savvy shopper’s transition to Recessionista sparked an idea – an idea now known as the Recessionista Party. Imagine an exclusive gathering with other fellow recessionistas to shop the same authentic name brands found at fancy department stores and discount stores alike. Without the costly overhead found with large stores, the prices go way down and the savings stay in your purse.

Dread shopping? Hate the malls? Well, Recessionista is your dream come true. We believe in a low-key, laid back atmosphere – with an upscale twist – and enough jaw-dropping priced merchandise to keep you coming back for more. Invite your friends, put up your feet and let us do the work by bringing the store to you.

Whatever your style or preference, we’re confident you’ll love Recessionista – where savvy shopping is always a party!

The Recessionista Story

McKenzie loved to shop as most girls do. She was a trendsetter with an eye for quality and style, and the smarts to not overpay. She frequented stores like TJ Maxx and Nordstrom Rack, purchasing items for prices far below retail. These purchases left her with a feeling of satisfaction that cannot be experienced by those who pay full price.

Her quest for a bargain originated not out of necessity, but out of principle.

Now, during tough economic times, both necessity and principle drive McKenzie to shop smart. The economy forced her to choose between two shopping alternatives: (1) Spend less, or (2) Go without.

Fashionistas, like McKenzie, never go without. So, McKenzie evolved from Fashionista to Recessionista through her ability to look like a million bucks, while only spending a few.

During McKenzie’s transformation into a Recessionista she discovered a secret. She calls this secret The Recessionista Party—an exclusive gathering of fellow Recessionistas to shop the same brands found at TJ Maxx and Nordstrom Rack, only at lower prices! Without the costly overhead of a store, Recessionistas can purchase name brand products at the amazingly low Recessionista Party Price.

Fortunately, McKenzie believes in sharing secrets with her friends. So, if you’re invited to a party, you have a friend who has shared this secret with you. You’re part of a group of women who have outsmarted the system. You are too practical to pay retail and too smart to pay discount retail—you’re a Recessionista—welcome to the party!!